Taking advantage of AnMuXi's "Diamond Original Flavor Packaging Upgrade" opportunity, we used precise insights into young consumers' interests to create platform topics, customized KOC notes, and generated trending content. The "AnMuXi Building," resembling AnMuXi's packaging, attracted many netizens, becoming a popular check-in spot. This helped the brand gather significant attention on the platform. Users created new value with the brand in a spontaneous co-creation manner, helping the brand integrate deeper into the platform. By establishing brand community assets in a way that is "interactive, actively followed, and naturally discussed," it continuously gave the brand a "user-defined role," making the brand part of the platform's user base.

Awards: 2023 Madman Creative Awards Top 10 Creative Marketing Cases; VOCN Star Creation Award Best Content Marketing Service Company of the Year.

The campaign leveraged Xu Mengtao's inspiring true story and Olympic champion image. Using her mother's real letter as the creative core, it added authenticity, evoked empathy, and was spread through creative videos, posters, and long texts on multiple social platforms. This achieved high exposure and user interaction, effectively conveying the brand spirit of "perseverance is gold" and resonating emotionally with young female consumers.

This project improved the quality and efficiency of content creation by KOLs and KOCs through a professional curriculum, combined online and offline experiences, and a community-based model. It also strengthened Sephora's position as a leader in the beauty industry. Through precise community management and UGC exploration, the project achieved deep two-way interaction and win-win relationships between the brand and creators. It significantly improved the ROI of content marketing, providing new foundational logic and success cases for beauty brands collaborating with KOLs/KOCs.

The AMX brand planned a comprehensive digital marketing campaign with the theme of "Love Adventure" for young people with an adventurous spirit and a desire for novelty. Through creative planning, the brand successfully built a marketing narrative that resonated with young consumers' adventurous spirit. Using creative materials on platforms like live broadcasts, Xinhuanet resources, and official accounts, it effectively conveyed the brand's encouragement for young people to pursue adventure and enjoy life. This campaign not only deepened young consumers' understanding of the AMX brand but also, through holiday-themed media events, strengthened the emotional connection between the brand and young users, shaping a youthful brand image and expanding its market influence.

This strategy helped the brand grow by showing customers how they can live sustainably with the brand. It also enhanced the brand image while integrating online and offline touchpoints, successfully transforming Anta's ESG concept into brand growth momentum, achieving a harmonious balance between business success and social responsibility.

The project focuses on deep content and storytelling communication strategies. Through podcasts, an emerging deep content platform, it builds a long-term brand communication content library and creates a cultural scepter, forming an emotional brand spirit with young consumers. The project successfully mined creative inspiration from local cultures and grew alongside the city. Through a full-platform layout on the Xiaoyuzhou App and exclusive brand visual presentations, it achieved saturated reach to precise target groups, creating an immersive user experience. This sparked widespread interaction and discussion among young people, providing fertile ground for the brand's continuous growth.

The project used interests as a driving force, collaborating with the popular esports IP "League of Legends" to expand the brand to young and female consumers. By using Bilibili as the core content platform and combining cross-platform interaction and e-commerce, Logitech maximized interest stimulation and user participation. During the project, Logitech not only enhanced brand awareness and achieved significant sales growth but also diversified the user base, significantly increasing female and Gen Z consumer engagement. This showcased Logitech's excellent capabilities in interest marketing and community building.

The campaign's theme was "The Way of Utensils, the Beauty of Perfection," cleverly combining historical anecdotes with modern lifestyles. It created a marketing campaign that deeply integrated culture and brand through online and offline activities. These included collaborations with cultural celebrities, recreating ancient banquets, launching co-branded utensil sets, and initiating topic challenges on social media. Through this marketing effort, Casarte not only conveyed its pursuit of high-end lifestyle quality but also reinforced its brand image as a guardian of ultimate lifestyle rituals, achieving brand value and emotional resonance with consumers.

This campaign deeply explored Su Bingtian's technologically empowered training and his relentless spirit of breaking records as an athlete, combined with Dreame's high-performance product features. Through emotional resonance and storytelling content dissemination, it achieved a deep bond between the brand and the spokesperson. The campaign used multi-platform layouts, including Weibo, Douyin, and precise communication with KOLs and KOCs, successfully garnering widespread social attention and emotional resonance. It built a positive public image for the brand and effectively increased product awareness and market influence.